Today we are talking with Leslie Drate.

Leslie manages the U.S. consumer social media program for printers and ink at HP.

At HP, Leslie has multiplied the value of multi-million dollar digital spends through hyper-targeted data.

Today’s goal is to talk about the impact of social media  on technology companies and society.

Here are some things we spoke about:

  • How Leslie got into Social Media  2:38
  • YouTube – why it is an important player 4:58 "]
  • How Gen Z receives information  through Influencers. 5:42
  • Definition of an influencer6:06 
  • Trends in the Industry
  • Pay to play market – understanding details / increasing efficiency 8:05
  • Paid – Facebook, Instagram, B2B, Linkedin  9:03
  • Using Facebook as News feed 9:24
  • Thumb stopping content” 9:41
  • How does HP  tie in social media with their brand 13:50