Today we are talking with Leslie Drate.

Leslie manages the U.S. consumer social media program for printers and ink at HP.

At HP, Leslie has multiplied the value of multi-million dollar digital spends through hyper-targeted data.

Today’s goal is to talk about the impact of social media  on technology companies and society.

Here are some things we spoke about:

  • How Leslie got into Social Media  [2:38]
  • YouTube – why it is an important player [4:58 ]
  • How Gen Z receives information  through Influencers. [5:42]
  • Definition of an influencer[6:06] 
  • Trends in the Industry
  • Pay to play market – understanding details / increasing efficiency [8:05]
  • Paid – Facebook, Instagram, B2B, Linkedin  [9:03]
  • Using Facebook as News feed [9:24]
  • Thumb stopping content” [9:41]
  • How does HP  tie in social media with their brand [13:50]